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Gift Card Programs

Why Should You Consider a Gift Card Program?

If you’re not offering plastic gift cards, pre-paid cards and more importantly, re-loadable gift cards, you are missing out on your share of an estimated $75 billion per year sales industry!

So the questions is:

Just how big would your share have been last year?
Can you afford to let opportunities keep passing you by?

Need more reasons?

  • Gift cards establish brand awareness
  • Gift cards are popular with customers
  • Gift card recipients often spend more than the amount of the card
  • Gift cards are great for store credits-never give cash back
  • Add more value and use cards over and over again
  • Gift card recipients often become new, long-term loyal customers
  • Customers are more inclined to pay full retail price for merchandise when paying with gift cards
  • The majority of shoppers agree gift cards are a great gift because recipients can choose what they want most
  • Gift cards are an ideal choice for birthdays, holidays, weddings and all of your gift-giving needs
  • Customers prefer plastic gift cards to paper certificates

The Proof is in the Numbers!

Typical Scenario for 100 Gift Cards Sold at $25.00 Each

Scenario based on an assumption that 2% of cards sold are never redeemed and the majority, 98%, results in the consumer spending an average of $5.00 extra to complete the purchase. Actual results will vary.

1. Card Expense decreases for larger orders. See www.pciprofessionals.com for specific pricing and sample card designs.

2. TOTAL PROFIT=TOTAL VALUE FORFEITED + 50% PROFIT MARGIN – CARD COST

For every block of 100 $25.00 Gift Cards sold, typical profit would be $1, 395.00