Gift Card Programs
Why Should You Consider a Gift Card Program?
If you’re not offering plastic gift cards, pre-paid cards and more importantly, re-loadable gift cards, you are missing out on your share of an estimated $75 billion per year sales industry!
So the questions is:
Just how big would your share have been last year?
Can you afford to let opportunities keep passing you by?
Need more reasons?
- Gift cards establish brand awareness
- Gift cards are popular with customers
- Gift card recipients often spend more than the amount of the card
- Gift cards are great for store credits-never give cash back
- Add more value and use cards over and over again
- Gift card recipients often become new, long-term loyal customers
- Customers are more inclined to pay full retail price for merchandise when paying with gift cards
- The majority of shoppers agree gift cards are a great gift because recipients can choose what they want most
- Gift cards are an ideal choice for birthdays, holidays, weddings and all of your gift-giving needs
- Customers prefer plastic gift cards to paper certificates
The Proof is in the Numbers!
Typical Scenario for 100 Gift Cards Sold at $25.00 Each
Scenario based on an assumption that 2% of cards sold are never redeemed and the majority, 98%, results in the consumer spending an average of $5.00 extra to complete the purchase. Actual results will vary.
1. Card Expense decreases for larger orders. See www.pciprofessionals.com for specific pricing and sample card designs.
2. TOTAL PROFIT=TOTAL VALUE FORFEITED + 50% PROFIT MARGIN – CARD COST
For every block of 100 $25.00 Gift Cards sold, typical profit would be $1, 395.00
